Warm
Rub a coin-size amount between your palms to activate the guaraná complex.
Massage
60 seconds of firm upward circles drive the actives into the deep layer.
Lift
Used daily, skin looks visibly firmer and more lifted in 6–12 weeks.
MAX SMOOTH by It's Brazilian — Brazilian Keratin Smoothing Treatment (Alisador) + FREE 450°F Leave-In
$74.99
Sale price
$74.99
Regular price
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MAX SMOOTH by It's Brazilian — Brazilian Keratin Smoothing Treatment (Alisador) + FREE 450°F Leave-In
$74.99
Sale price
$74.99
Regular price
MAX SMOOTH by It's Brazilian — The Salon Secret.
What you're buying: the professional Brazilian keratin + collagen smoothing treatment (the alisador) — 16 fl oz (448 mL). This is the product that smooths and seals your hair. 450°F, ~20-min process, 5–8 treatments per bottle, lasts up to 3 months* on medium to coarse, frizz-prone hair.
🎁 Your FREE gift (included today): a separate 450°F Thermal Shield Heat Protectant Leave-In — 8 fl oz (237 mL). Normally $39, yours free with your treatment. It shields hair up to 450°F, detangles and locks out humidity so your smoothing lasts longer. It is NOT the treatment — it's a separate bottle that ships free in your box.
Free US shipping · 60-day smooth-or-free guarantee.
*Results, longevity and number of treatments per bottle vary by hair type and routine. The smoothing treatment contains formaldehyde — use in a well-ventilated area and follow all label warnings.
We Don’t Fake The Amazon. We Source It.
Most “exotic” creams are cooked in a lab and dressed in a tropical label. Not ours. Our guaraná, cupuaçu and açaí are real Amazonian actives, wild-harvested at the source, then blended in FDA-compliant American facilities. The untamed power of the Amazon, with the safety of made-in-USA. No fillers. No fakes.
Made in the USA
Blended in FDA-compliant American facilities
Cruelty-Free & Vegan
Never tested on animals. Ever.
60-Day Guarantee
Firmer skin or every penny back